Tag Archives: technology

The Revitalization of Atlantic Station

By Wes Vaughan

(Reblogged from Cresa Atlanta)

Atlantic Station has been a Midtown Atlanta destination for office and retail tenants, homeowners and visitors since 2005. While the Atlantic Station development has certainly had success, it has also had its fair share of negativity in the eyes of many Atlantans since its creation. Ownership has been striving these past two years to refresh the development’s image and continue to seek improvements in all aspects…and the results of such focus and determination are beginning to pay off in a big way.

Read the rest of the blog here…

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Ponce City Market: Live, Work and Play

By Wes Vaughan

(Reblogged from Cresa Atlanta)

The Ponce City Market project in Atlanta is going to be big…REALLY BIG. Jamestown is the force behind the largest adaptive reuse project in Atlanta’s history, restoring an area of 1.1 million square feet. Jamestown is also responsible for the creation of White Provision in Atlanta’s West Midtown and New York City’s Chelsea Market, both of which have proven to be wildly successful. With that kind of track record, expectations are high for the Ponce project. Many believe that if any company can pull off such a massive success story, Jamestown would be the best bet.

Read more of this post here…

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Atlanta Tech Village: A Bright Idea for Startups

Posted on Cresa Atlanta Blog’s website:
http://blogs.cresa.com/atlanta/2013/02/atlanta-tech-village-a-bright-idea-for-start-ups/

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The A&B Train of Social Media

By Wes Vaughan

Please forgive me for my grade school humor, but it seems to me that Social Media is an A&B Train and you can either “C” your way on or “C” your way off.

Yes, it appears that Social Media is here to stay…for now at least. There are many proponents that swear it’s the future of business. There are many detractors that still don’t believe in it (“What’s my ROI?”). Either side of the fence you stand on, you cannot argue that Social Media is everywhere right now.

Our Cresa Atlanta office had our “Social Media Kickoff” and first ever training session recently. Out of 24 Advisors, I would venture a guess that 12 of us showed up (I’m sure it was just Spring Break). The attendees ranged from a handful of us who have embraced the world of Social Media – we use LinkedIn for business, we Tweet, we Post, we write blogs (or at least we’re starting to) and we have a comfortable seat on that A&B Train. There was another handful of our group that looked like they were forced into the Ludovico technique seen in A Clockwork Orange:

There were two individuals in particular that were flabbergasted by what they were listening to; you could see the beads of sweat on their brows, fists clenched, knuckles white. I believe one of the quotes overheard was “My heart is beating out of my chest right now” (thankfully, no paramedics were needed).

A recent study conducted by PulsePoint Group found that companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies. Another study from BRANDfog found that 82% polled said they trusted a company more when top executives communicated via social media. Another 77% said they were more likely or much more likely to buy from a company whose CEO uses social media to define company values.

Many executives, however, still aren’t buying into the power of social media. According to BRANDfog, 61% of Fortune 500 brands were connecting with customers via Twitter as of January 2012, but less than 2.5% of those companies’ CEOs were actively participating on Twitter. PulsePoint Group found that a full 28% of C-suite executives still don’t believe in social engagement. Their number one reason was the inability to gauge ROI, which seems to be the primary doubt of non-believers across the board. One of the hesitant brokers in our office remembers hearing a CFO of a large corporation say about Social Media: “I just don’t need to have another thing in my life that I have to react to right now.”

Perhaps nobody has really figured out how to best use social media yet. After all, did companies really know how to tackle setting up websites back in the late 1990s? And look at where we are now: if your company does not have a website, does it really exist? Check out this Social Media Revolution video to give you a fresh perspective on this developing “trend.” Generations Y and Z think e-mail is old fashioned and some colleges and universities have stopped distributing email accounts. Over 50% of the world’s population is under 30 years old. Heck, my three year old knows how to open and watch Lightning McQueen videos on YouTube without even asking me for help…seriously. If one of your clients, customers or prospects can’t find you or your company multiple times on the first page of their Google search in five years, do you really exist?

The Train is leaving the station. What are you going to do? Me? I’ve lost a step or two (or eight) since my athletic days and I don’t want to pull a hamstring trying to catch that Train. As Erik Qualman says: “We don’t have a choice on whether we DO social media, the question is how well we do it.” So what do you have to lose? If you spend an extra 30 minutes a day engaged in pushing your name out there via Social Media, do you think that’s going to hurt your business today? Over the next five years? You never know who’s checking you out online…you might just impress your next biggest client with what you have to say. Might be a one in a million chance of that happening, but as Lloyd Christmas once said: “So you’re telling me there’s a chance?!”

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A Brave New World

By Wes Vaughan

So I’ve been mildly engaged in Social Media (SM).

I joined Facebook a number of years ago, connected with a bunch of friends, a bunch of former friends, a bunch of former classmates that weren’t my friends, my Mom, and some people I can’t remember for the life of me. I posted some pictures, new baby photos, shared some laughs with reconnections from years past and it was fun…for a little bit. Then I grew weary of some of the narcissistic and banal comments that I had to sift through whenever I logged in (really…who cares if you’re enjoying your vanilla latte?). I’ve always considered myself a social person, but there are certain aspects of my life I like to keep for those closest to me. Plus, do all my “friends” really care about what I have to say or share?

My next venture into the SM world was through LinkedIn. My purpose for linking in was, and still is, to connect with others for the purpose of enhancing and improving my business. I am a commercial real estate broker specializing in Tenant Representation for Cresa Atlanta and my business development thrives on connecting to people. For anyone that has ever cold-called for a living, it is a very humbling and grinding process…and it takes months if not years to gain credibility with the company decision-makers that I was calling on. LinkedIn was, and is, a game-changer for my business. As my client base and sphere of influence widened, so too did my connections world on LinkedIn. All of a sudden many of my prospects were a link away from colleagues, clients and friends. Prospecting got a little bit warmer (thank you, LI).

I was always hesitant to get in bed with Twitter. Again, who the heck cares about little ol’ me? But after giving pause and listening to the whispers of how business might be influenced in the future, I thought, what’s the harm in giving it a go? So now I tweet (@WesVaughanCresa). Usually about commercial real estate (#CRE) in Atlanta (#AtlCRE) but occassionally other interesting tidbits about the goings-on in our southern city, the Georgia Bulldogs, Eleanor Roosevelt, whatever I fancy at the time.

I don’t really have a firm grasp on Google + yet. But I’m on it.

My wife is on Pinterest. She posts pictures of chiavari chairs, cute onesies, tablescapes and strawberry yogurt cake. I’m not sure my audience is there yet.

So that brings us to today. My first official blog. I hope that if you find yourself reading this or one of my future blogs, I can provide some helpful, entertaining and applicable insight to whatever is on my mind, probably something to do with the commercial real estate biz. Thanks for listening…

(And now to my first sales pitch)

Cresa’s mission is to provide customized solutions exclusively for corporate space users by offering fully integrated services that align their real estate needs with their business plans, delivering maximum cost savings and exceeding expectations. We strive to be the exception in the commercial real estate industry: A company that is service-oriented rather than transaction-oriented, with advisors who are client focused, not deal focused. We are guided by the concept, “Do the Right Thing,” both internally and externally.We will always do what is right for the client’s best interest and put that interest before our own. We treat our clients and employees with respect, dignity and fairness in all matters. Cresa is an international corporate real estate advisory firm that exclusively represents tenants and specializes in the delivery of fully integrated real estate services, including: Transaction Management, Project Management, Strategic Planning, Workforce and Location Planning, Subleases and Dispositions, Portfolio / Lease Administration, Capital Markets, Sustainability, Industrial / Supply Chain and Facilities Management. With more than 55 offices, Cresa is the largest tenant representation firm in North America. Through its alliance with Savills, one of the world’s largest commercial real estate services firms, Cresa covers more than 255 locations in 40 countries.

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