Monthly Archives: March 2012

My Story (for those that care to hear it)

By Wes Vaughan

I got started in the commercial real estate business in May of 2007. About seven months later, the housing bubble burst and thus began the long, hard road of what is now known as “The Great Recession.”

Since my timely entrance into the world of CRE, I have been blessed enough to complete over 75 transactions, totaling over 350,000 square feet. Thankfully, my wife stayed married to me through the economic downturn and we even managed to have two happy, healthy boys together. Praise God.

Before my career in CRE, my dreams were focused on fame and success in the film industry of Los Angeles, CA. I’m sure you’ve probably heard of me…I was kind of a big deal. When Hollywood failed to recognize my star potential, I moved to Italy with my then-girlfriend-now-wife, Liz. We lived in Parma (home of Parmigiano-Reggiano cheese and Prosciutto di Parma ham…mmmm) and we taught English to the employees of the Barilla headquarters (you’ve likely bought their pasta from the grocery store) during the week and spent every dime we made travelling on the weekend. Yes, it was amazing. We got engaged in Positano (Amalfi Coast) and soon moved back to California, where I taught American and British Literature to high school students at a small Catholic school in Santa Clara, CA. I did my very best to impress upon these teenagers that Shakespeare was, and still is, the man.

I am proud to be an Atlanta native, a graduate of The Westminster Schools and the University of Georgia (Journalism major…finally coming in handy). One of these days, the Dawgs will win another national championship in football. Hope I’m around to see it…

I represent office and industrial tenants in Atlanta (and elsewhere), advising them on the best real estate strategies for their company – renewal, restructure or relocation. One of my favorite things about being a commercial real estate broker is meeting and helping people, and I hope I am given an opportunity to meet (and possibly help) you one day. Thanks for reading my blog; I hope you find it worthwhile. Please feel free to reach out about anything – office space, movies, Italy, food, wine, Shakespeare, life, whatever.

Proverbs 3:5-6

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A Brave New World

By Wes Vaughan

So I’ve been mildly engaged in Social Media (SM).

I joined Facebook a number of years ago, connected with a bunch of friends, a bunch of former friends, a bunch of former classmates that weren’t my friends, my Mom, and some people I can’t remember for the life of me. I posted some pictures, new baby photos, shared some laughs with reconnections from years past and it was fun…for a little bit. Then I grew weary of some of the narcissistic and banal comments that I had to sift through whenever I logged in (really…who cares if you’re enjoying your vanilla latte?). I’ve always considered myself a social person, but there are certain aspects of my life I like to keep for those closest to me. Plus, do all my “friends” really care about what I have to say or share?

My next venture into the SM world was through LinkedIn. My purpose for linking in was, and still is, to connect with others for the purpose of enhancing and improving my business. I am a commercial real estate broker specializing in Tenant Representation for Cresa Atlanta and my business development thrives on connecting to people. For anyone that has ever cold-called for a living, it is a very humbling and grinding process…and it takes months if not years to gain credibility with the company decision-makers that I was calling on. LinkedIn was, and is, a game-changer for my business. As my client base and sphere of influence widened, so too did my connections world on LinkedIn. All of a sudden many of my prospects were a link away from colleagues, clients and friends. Prospecting got a little bit warmer (thank you, LI).

I was always hesitant to get in bed with Twitter. Again, who the heck cares about little ol’ me? But after giving pause and listening to the whispers of how business might be influenced in the future, I thought, what’s the harm in giving it a go? So now I tweet (@WesVaughanCresa). Usually about commercial real estate (#CRE) in Atlanta (#AtlCRE) but occassionally other interesting tidbits about the goings-on in our southern city, the Georgia Bulldogs, Eleanor Roosevelt, whatever I fancy at the time.

I don’t really have a firm grasp on Google + yet. But I’m on it.

My wife is on Pinterest. She posts pictures of chiavari chairs, cute onesies, tablescapes and strawberry yogurt cake. I’m not sure my audience is there yet.

So that brings us to today. My first official blog. I hope that if you find yourself reading this or one of my future blogs, I can provide some helpful, entertaining and applicable insight to whatever is on my mind, probably something to do with the commercial real estate biz. Thanks for listening…

(And now to my first sales pitch)

Cresa’s mission is to provide customized solutions exclusively for corporate space users by offering fully integrated services that align their real estate needs with their business plans, delivering maximum cost savings and exceeding expectations. We strive to be the exception in the commercial real estate industry: A company that is service-oriented rather than transaction-oriented, with advisors who are client focused, not deal focused. We are guided by the concept, “Do the Right Thing,” both internally and externally.We will always do what is right for the client’s best interest and put that interest before our own. We treat our clients and employees with respect, dignity and fairness in all matters. Cresa is an international corporate real estate advisory firm that exclusively represents tenants and specializes in the delivery of fully integrated real estate services, including: Transaction Management, Project Management, Strategic Planning, Workforce and Location Planning, Subleases and Dispositions, Portfolio / Lease Administration, Capital Markets, Sustainability, Industrial / Supply Chain and Facilities Management. With more than 55 offices, Cresa is the largest tenant representation firm in North America. Through its alliance with Savills, one of the world’s largest commercial real estate services firms, Cresa covers more than 255 locations in 40 countries.

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